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Situated in the city of Leuven, Belgium, Katinka de Jonge, Laurens Mariën, Zoë Brennan and Marie Malingreau, together with more than a hundred local residents, grew every ingredient of the typical Belgian fast food dish: fries with mayonnaise. The short film provides an insight into the process the makers went through and reflects on the doubts and absurdities that arose during the bumpy journey. With a humorous view, the film is illustrative of the sense and nonsense of social-artistic projects and touches on the ethical and aesthetic issues that arise during the creative process.